Your rep thinks it went great. Let’s check.

A dialer, a call coach and a CRM in one. Every call is recorded and reviewed when it ends.

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app.yourcompany.co.il/calls/live

In call · 0:00Dana → Noa K. · Cold call

Noa K.

Dana (you)

Live coach

Listening…

Example

From the first ring. Every lead, one click away.

A new lead lands in your inbox and goes to the next rep. The rep calls from the browser. The call is recorded and coached while it happens.

app.yourcompany.co.il/leads

Lead	Source	Status	Rep
Noa K.4 rooms, Katamon	Website form	New · 2 min ago	Dana
Avi R.5 rooms, Baka	Facebook ad	Called yesterday	Dana
Maya S.3 rooms, German Colony	Yad2	Viewing booked	Ron
Tal B.Valuation	WhatsApp	Follow up today	Ron

Example data. Press a Call button.

Example · AI voices

Hear the call. Then see the review.

Press Call. The rep dials, the call connects, and the coach whispers advice while it runs. When the call ends, the review opens.

Igani · DialerRecording

Website leadCold call · +972 50 000 0000

0:00Ready

Calling…

Call loudnessWhere the call slipped

Call coach · waiting for the call

Advice for the rep appears here, one tip at a time, only when it’s useful.

Igani · Calls · Review

AnsweredTalk time 1:04Outbound prospecting call

32of 100

Permission to continue, but not yet qualified

Next step: none agreed.

Summary

The rep made an outbound call and asked for one minute to talk about the client’s website. The client agreed and asked what the rep wanted to discuss. The rep identified that the site was built on WordPress, then delivered a 37-second warning about hacks, privacy and credit cards without first qualifying the client’s situation. The client agreed to hear two more minutes, but no discovery, business need, decision process or specific next step was established.

The coach says

The rep got onto the line with a clear reason and micro-permission, then left it by pitching a fear-based WordPress warning before gathering intelligence or building trust.

How this score was built

SSales skills 40% of the score15

Strongest: rapport (3/5). Weakest: discovery (gathering intelligence) (1/5).

TTonality 25% of the score52

Heard on the recording: best on composure (3/5), weakest on energy (2/5).

CConversation 15% of the score57

Biggest gap: you talked 80% (aim for 38–62% on this kind of call).

RResult 20% of the score23

No next step was agreed.

Capped at 55: the call crossed into pressure or wasn’t fully honest. A sale won that way costs more than it brings.

Biggest lift next call: sales skills. Bringing it to 90 would add about 30 points.

The call on the line

The coach’s read of the transcript. On the line 38% of the call. Readiness peaked at 3/10 and never reached the action threshold.

Control of the call

Rapport 3/5Clear micro-permission: “If you have just one minute, I’d like to talk about your website,” but no name, company or authority frame.

Questions 1/5Only 2 questions were asked and the key one was not about the client’s business: “have you seen the news lately?”

Control 2/5The rep stayed on the website topic, but control became a 37-second monologue instead of a guided conversation.

Trust 1/5No tailored solution, no Igani credibility and no personal trust case were built; the pitch was mostly “This is real.”

Closing 1/5The only ask was permission to explain for two minutes, not a sale or a specific next step: “I’d like to explain what I would like to do.”

✗Opened with a clear, confident reason for the call

The rep opened with “Hey, how are you?” and never introduced himself or Igani before discussing the website.

✓Kept the call moving toward a close, no long off-topic chat

“If you have just one minute, I’d like to talk about your website.”

✗Qualified need, interest and ability to pay before presenting

The rep pitched the WordPress hack risk before asking what the site does, whether it collects leads or whether the client has a problem.

✗Asked big-picture questions first, then specifics

The first topic question was “have you seen the news lately?” rather than a big-picture question about the client’s website and business.

✗Let the prospect talk and held back benefits at first

The rep unloaded the main warning immediately: “Any company that is on WordPress, their leads are not private.”

✗Bridged with “based on what you told me, this fits” before presenting

There was no bridge, because the rep had not gathered client facts.

✓Kept the presentation short and tied to their words

The pitch was short, with the longest rep monologue measured at 37 seconds.

✗Built confidence in the solution, the rep and the company

The client heard a risk claim, but no reason to love the solution, trust the rep or trust Igani.

✗Asked for the next step calmly and specifically

“If you have just two minutes, I’d like to explain” was a micro-permission, not a calm close after a tailored presentation.

✗Stayed honest and did not pressure

The absolute claim “Any company that is on WordPress, their leads are not private” is too broad and pressure-heavy without evidence from this client’s site.

Tonality Client warmed up

The rep sounded fairly steady and composed, but the tone lacked energy and variety, making the delivery feel flat and less engaging.

Certainty3/5Sounds sure: statements land down, no hedging or apologetic tone

Energy2/5Upbeat and alive, especially in the first seconds

Care3/5Warm and sincere, sounds like they care about the client, not salesy

Pace and pauses3/5Not rushed, pauses after questions, matches the client

Variety2/5Not monotone: rises, drops and emphasis on the words that matter

Composure3/5Calm, reasonable tone under objections and when asking for commitment

Pace 178 words/min (comfortable: 125–175)Filler words 1.2/min (mostly “basically”)

▸0:09 · The rep’s tone was neutral and lacked enthusiasm when introducing the topic.

Try: Add a bit more energy and emphasis when introducing the purpose of the call to grab attention.

▸0:21 · The rep’s voice trailed off and sounded uncertain when asking if the client had seen the news.

Try: Deliver the question with more confidence and a steady tone to avoid sounding unsure.

▸0:53 · The rep’s tone became repetitive and monotone while explaining the security risks.

Try: Use more vocal variety and emphasize key points to keep the client engaged and highlight the urgency.

Where you left the line

The moments the coach would have handled differently. Tap a time to hear it.

QUESTIONS

Client said

What do you want to talk about the website?

Rep said

Well, I see that your website’s built on WordPress. And I don’t know if you, have you seen the news lately?

Try instead

“I noticed the site is on WordPress. Before I assume anything, what does the site mainly do for you today, leads, bookings, payments, or just information?”

This was the right moment to gather intelligence and qualify fit instead of steering the client into a generic news hook.

ETHICS

Client said

No.

Rep said

Any company that is on WordPress, their leads are not private. Their credit cards on the website are not private. Anything on the website is not private.

Try instead

“There have been some WordPress-related security concerns, usually depending on plugins and updates. I’m not saying your site is definitely exposed, but if you collect leads or payments, it’s worth checking. Do you collect customer details through the site?”

The absolute claim is pressure-heavy and weakens trust; control of the call requires authority with honesty, not fear.

CLOSING

Rep said

If you have just two minutes, I’d like to explain what I would like to do. And I believe that’s to your benefit.

Try instead

“If it turns out you’re collecting leads or payments and the setup is exposed, I can show you the safest options. First, can I ask two quick questions so I don’t waste your time?”

The rep asked to present before qualifying; a stronger close keeps the line by earning the right to explain through the client’s answers.

Do this next call

Intelligence: big-picture to specific questions

The biggest win is to stop pitching before qualifying. On this call the client was open, but the rep used the opening to talk 80% of the time instead of finding pain, impact and urgency in the client’s words.

Say this

“The reason I’m calling is I noticed the site is on WordPress. Before I assume anything, can I ask two quick questions so I can point you the right way? What does the website mainly need to do for you today, bring in leads, take payments, bookings, or something else?”

Drill: Practice a 20-second opener followed by three questions. Record yourself and do not allow any explanation longer than 15 seconds until the prospect has answered what the site does, what is not working and whether leads or payments matter.

Trust, with ethical authority

The client needs to trust the solution, the rep and Igani at the same time. Absolute scare lines create resistance; a sharp expert uses careful language, earns trust and then explains risk in the client’s context.

Say this

“I’m not saying your site is definitely exposed. What I am saying is WordPress sites can become vulnerable depending on plugins, updates and forms. If you’re collecting leads or payments, it’s worth a quick check. Are you taking any customer details through the site right now?”

Drill: Replace every absolute claim with a careful expert claim plus a question. Use “some”, “can”, “depending on” and “worth checking” until you have evidence from the client.

Ask next time

?“What does the website mainly do for you today, leads, bookings, payments, or just information?”

?“What are you happy with on the current WordPress site, and what would you change if you could?”

?“Are you collecting any customer details or payments through forms on the site?”

?“Has security, speed, maintenance or plugin updates been a headache for you at all?”

?“If there was a real issue with the site, who besides you would need to be involved in deciding what to do?”

What went well

✓Opening, first four seconds

The best moment was the reasonable micro-permission, “If you have just one minute, I’d like to talk about your website.” That kept the call alive and got a clear yes.

✓Control of the call

When the client asked, “What do you want to talk about the website?”, the rep answered directly by naming the platform he saw.

Both voices are AI-generated. The review is what the CRM produced for this call: the first minute of a cold call. The live advice was written to the same coaching rules.

Example